Understand

Explore

Materialize

Empathize

1. Quantitative Research
   • Quantitative Survey
   • Funnel Analysis
   • Data Analysis Report
   • Marketing Analysis
2. Qualitative Research
   • Focus Group
   • User Survey
   • Empathy Mapping
   • Card Sorting
   • User Interview
   • Storyboards
   • Moodboards
   • User Diary
3. Holistic View
   • Customer Journey Mapping
   • Ecosystem Map
4. Business
   • Stakeholders Analysis
   • Service Blueprint

Define

1. Vision and Strategy
   • Value Proposition
   • SWOT Analysis
2. Roadmap
3. Stakeholder Management
   • Workshops
   • Meetings
4. User Needs
   • Personas
   • Task Analysis
   • Affinity Mapping
   • Expectation and Reality Gap
   • Pain Points
   • Contextual Analysis
   • Mental Models
5. Problem Analysis
   • 5 Why's
   • 5W2H
   • Affect (Users), Impact (Business)
   • Idea State and Goals
6. Define Success
   • OKRs
   • KPIs
   • Metrics
7. Problem Statement
   • Why, What, How
   • How Might We
   • How to Proof
8. Business Opportunity
   • Competitive Analysis
   • Product Goals