"Idea State and Goals" is the stage where designers clearly define the goals of a project and the ideas that will help them achieve those goals. It involves defining the purpose of the project, identifying the target audience, and outlining the objectives that the project aims to achieve.
The "Idea State" refers to the initial phase of the design process where designers brainstorm ideas and concepts for the project. During this phase, designers explore various options, ideas, and concepts that align with the project's goals and objectives. The focus is on generating creative solutions that meet the user's needs and business objectives.
The "Goals" refer to the specific outcomes that the project aims to achieve. These goals should be specific, measurable, achievable, relevant, and time-bound. Defining clear goals allows designers to focus on the critical success factors for the project and track progress throughout the design process.
By defining the "Idea State" and "Goals," designers can ensure that the design process is focused and purposeful. This approach helps designers to avoid getting lost in the details and keeps them focused on the most critical aspects of the project.
Suppose a company wants to design a mobile application for its customers to order food online. The company's goal is to increase revenue and customer satisfaction through the application.
Idea State: The designers brainstorm ideas and concepts for the application that aligns with the company's goals and objectives. Some ideas may include a user-friendly interface, personalized recommendations, and easy payment options.
Goals: The designers define specific, measurable, achievable, relevant, and time-bound goals for the project. Some examples of goals may include:
By defining the "Idea State" and "Goals" upfront, designers can focus on creating a mobile application that meets the user's needs and business objectives. This approach ensures that the design process is purposeful and goal-oriented, leading to a successful outcome.
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