<aside> ⭐ Customer Journey Mapping  and Ecosystem Map visualize the process that a user goes through to accomplish a goal. They provide a holistic view of the customer experience, highlighting both positive and negative moments from the user’s point-of-view. Leading a journey-mapping initiative is no small challenge. It takes product knowledge and research savvy, along with project- and stakeholder-management skills.

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https://youtu.be/1kivJRUwtoI

A holistic view means looking at the big picture and considering all aspects of a user's experience, including their environment, goals, motivations, and emotions. It is an essential approach that helps designers to create products and services that meet the needs of users in a more meaningful and impactful way.

In order to take a holistic view, designers need to conduct research and gather data from a variety of sources. This can include user surveys, interviews, and observations, as well as data on user behavior and usage patterns. By analyzing this data and gaining a deeper understanding of the user's needs and preferences, designers can create a more user-centered design that takes into account the entire user experience.

Customer Journey Mapping

Ecosystem Map