<aside> ⭐ Quantitative surveys are defined as objective questions used to gain detailed insights from respondents about a survey research topic. The answers received for these quantitative survey questions are analyzed and a research report is generated on the basis of this quantitative data.
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Survey research is a quantitative method whereby a researcher poses some predetermined questions to an entire group, or sample, of individuals. Survey research is an especially useful approach when a researcher aims to describe or explain the features of very large groups.
This method may also be used as a way of quickly gaining some general details about one’s population of interest to help prepare for a more focused, in-depth study using time-intensive methods such as in-depth interviews or field research. In this case, a survey may help a researcher identify specific individuals or locations to collect additional data.
As is true of all methods of data collection, survey research is better suited to answering some kinds of research question more than others.
<aside> ⬅️ Quantitative Research
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<aside> ➡️ Funnel Analysis
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