"Affect (Users), Impact (Business)" is a UX design methodology that emphasizes the importance of designing user experiences that not only meet the needs of users but also have a positive impact on the business.

In this methodology, "Affect" refers to how the user experience will affect the user. It includes factors such as usability, accessibility, and desirability. A design that positively affects users is one that is easy to use, intuitive, and enjoyable, leading to increased user satisfaction, engagement, and loyalty.

"Impact," on the other hand, refers to how the user experience will impact the business. It includes factors such as revenue, customer retention, and brand reputation. A design that positively impacts the business is one that is aligned with the company's goals and objectives, leading to increased revenue, customer retention, and brand reputation.

Designers need to balance both "Affect" and "Impact" when creating a user experience.

A design that only considers "Affect" may be enjoyable for users but may not necessarily align with the business objectives. A design that only considers "Impact" may meet the business goals but may not be user-friendly or enjoyable, leading to poor user experience and low user engagement.

Therefore, designers should aim to create a design that positively affects users and impacts the business.

By doing so, they can create a user-centered design that meets the needs of users while also achieving the business goals and objectives. This approach will lead to increased user satisfaction, engagement, and loyalty, as well as increased revenue, customer retention, and brand reputation.

Use Case: Affect (Users), Impact (Business)

Let's consider an example of a mobile banking application. The goal of the application is to allow users to manage their finances conveniently on their mobile devices while also generating revenue for the bank.

Affect (Users):

To create a user-friendly experience that positively affects users, the designers need to consider the following factors:

• Usability: The application should be easy to use, with a simple and intuitive interface that allows users to quickly navigate through different features.
• Accessibility: The application should be accessible to users with disabilities, with features such as text-to-speech, larger fonts, and color contrast options.
• Desirability: The application should be visually appealing, with an attractive design and animations that make it enjoyable to use.

Impact (Business):

To create a design that positively impacts the business, the designers need to consider the following factors: