5W2H is a UX design methodology that helps to define and organize the research process. It stands for "Who, What, Where, When, Why, How, and How much" and consists of seven key questions that designers should ask when developing a new product or service.

Here is an explanation of each of the 5W2H questions in the context of UX design:

✦ Who: Who is the target user for this product or service? Designers should consider the demographics, interests, and behaviors of their ideal users to ensure that the design meets their needs and preferences.

✦ What: What problem does this product or service solve? Designers should identify the user's pain points and create a design that addresses these issues.

✦ Where: Where will users access this product or service? Designers should consider the different platforms and devices that users may use to interact with the design.

✦ When: When will users need to access this product or service? Designers should consider the user's context and create a design that meets their needs at the right time.

✦ Why: Why should users use this product or service? Designers should identify the unique value proposition of their design and communicate this to users.

✦ How: How will users interact with this product or service? Designers should create a design that is intuitive and easy to use, ensuring that users can complete their tasks efficiently.

✦ How much: How much will this product or service cost? Designers should consider the pricing model of their design and ensure that it is accessible to their target audience.

By answering these seven questions, designers can gain a deeper understanding of their user's needs and create a design that meets those needs effectively. This methodology helps to ensure that designers consider all aspects of the user experience and create a design that is user-centered and effective.

Example to understand a problem

✦ Who provides you with this information?

✦ What do you do after getting the required information?

✦ Where do you store the material?

✦ When do you inspect the product?

✦ Why you made this particular choice?

✦ How do you decide whether the results are acceptable?

✦ How many samples do you take during the final inspection?