<aside> ⚠️ When users try to make sense to information, they make assumptions to fill the gaps.

</aside>

Social Proof

Scarcity

Curiosity Gap

Mental Model

Familiarity Bias

Skeuomorphism

Reciprocity

Singularity Effect

Variable Reward

Aha! moment

Goal Gradient Effect

Occam’s Razor

Noble Edge Effect

Hawthorne Effect

Halo Effect

Miller’s Law

Unit Bias

Flow State

Authority Bias

Pseudo-Set Framing

Group Attractiveness Effect

Curse of Knowledge

Self-Initiated Triggers

Survey Bias

Cognitive Dissonance

Feedforward

Hindsight Bias

Law of Similarity

Law of Prägnanz

Streisand Effect

Spotlight Effect

Fresh Start Effect