People are more willing to empathize with a single, identifiable person than large abstract groups.
<aside> ℹ️ This means that the addition of more people doesn’t increase your willingness to help proportionally. On the opposite, your compassion fades as more people are involved. The Singularity Effect, combined with the Character Identification Effect.) and the [Narrative Bias](https://www.nngroup.com/articles/narrative-biases/#:~:text=Definition%3A The narrative bias refers,actually support the full narrative.) explains why you tend to remember stories with vivid characters much better than abstract statistics and data.
</aside>
Most companies with a very strong brand have a one or two identifiable individuals who represent the values of the company and who make customers feel like they are supporting them directly (e.g., Apple and Steve Jobs, Tesla and Elon Musk, etc).
Think of the emotional difference between the statement "1,517 lives were lost when the Titanic sank" vs how many people cried for Leonardo DiCaprio at the end of the classic movie "Titanic". Same goes for the movie "Saving Private Ryan" vs the number of deaths per year due to war (unfortunately). This image from Sketchplanations summarizes it well:
The singularity effect of identified victims in separate and joint evaluations