When users know what to expect before they take action.
<aside> ℹ️ Feedforward is all visual, auditory or physical information and notifications that direct the user to the next or action user can take. Feedforward is of great importance in ensuring that the user does not get lost in the usage flow, is aware of the options, and has a satisfactory user experience.
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Feedforward: it’s a form of hinting. It’s visual affordance. It helps convey to users what possible interactions are and what to expect so that they better understand how things work and fit together. Feedforward nudges users through the correct sequence of actions so that they can avoid confusion and better accomplish your goals. It really helps prepare people for what’s about to happen and what to do, hinting at things like, “pay attention, look here!” or “you can drop that here” or “pull this a little further.”
Often these are really subtle details… people may not even notice they are happening and recall what little cues helped them. Subtle, but powerful! The payoff can be huge when Feedforward is executed effectively.
The Principles of UX Choreography