Cognitive biases & principles that affect user experience. Understand the logic powering human bias and learn to start designing more consciously.

<aside> 📌 In this directory we explore 100+ cognitive biases and principles that have significant implications for user experience (UX). So to improve your user experience, understanding these principles is crucial for you, as they directly influence user behavior and interaction with design.

</aside>

Information

Meaning

Time

Memory

Resources

A designer who doesn’t understand human psychology is going to be no more successful than an architect who doesn’t understand physics.

— Joe Leech

We're complex and often irrational beings who believe we're in control but frequently allow our biases to guide us. David Dylan Thomas in "Design for Cognitive Bias" sheds light on these irrational tendencies that shape our daily choices and ultimately impact the experiences we create.

Understanding the logic behind these biases gives us a chance to confront, moderate, and potentially use them positively.

This directory takes a swift dive into various cognitive biases affecting our lives and work, aiming to help us design with greater awareness. It covers:

• The reasons behind our brain's shortcuts and their significance in our professional tasks.
• The pervasive influence of bias on user behavior, stakeholder decisions, and team interactions.
• Methods to recognize our own biases and leverage them for positive outcomes.
• Creating more compassionate and thoughtful products and experiences.

In simpler terms, it explores how our minds work, the biases that affect us, and how we can use that knowledge to design better, more mindful things.

We are often presented with situations in life when we need to make a decision with imperfect information, and we unknowingly rely on prejudices or biases.

For example, we might:

• Trust someone more if they’re an authority figure than if they’re not
• Assume someone’s gender based on their profession
• Make poor decisions based on the information that we’re given

The reasons for our poor decision making can be a consequence of heuristics and biases.