<aside> ℹ️ This phase is about making and communicating. Theoretical knowledge is the base, empathy for users is the must-have, and feedback from Developers or others helps us succeed. Organize a hand over meeting with developers is always helpful, and presenting a well-thought-through flow with all coroner cases and a lively prototype.
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This stage involves creating the visual design of the product, including the layout, color, typography, and other design elements. The UI design should be consistent with the brand identity and the users' preferences. A design system is also created, which is a set of reusable components, guidelines, and standards that ensure consistency and efficiency in the design process.
The difficulty with executing a UX strategy, however, stems from the range of elements that go into delivering an experience. Not only does the design of a user experience require insights from a range of disciplines—including; psychology, visual communication, interaction design, information architecture, anthropology, cognitive science, search, Web analytics, and service design—the delivery of that experience, in a digital environment at least, requires the participation of divisions across an organization—including customer service, product design, engineering, IT infrastructure, Web application development, logistics, inventory management, sales, and marketing. And this is by no means an exhaustive list!
During the execution phase, the design team focuses on creating a high-fidelity prototype that closely resembles the final product. The team typically uses design software to create detailed wireframes and mockups, which are then used to build a functioning prototype that can be tested with users. This prototype should reflect the design specifications and requirements that were established during the previous phases.
Once the prototype is created, the design team conducts user testing to ensure that the design solution is effective and meets the needs of the target audience. This testing may involve usability testing, where users are asked to perform specific tasks using the prototype while the design team observes and records their behavior. The team may also conduct A/B testing to compare different design solutions and determine which is most effective.
✦ The execution phase is where the design team creates and tests the actual design solution.
✦ This phase follows the research and prototyping phases and is critical to ensuring that the final product meets the needs and expectations of the target audience.
✦ During the execution phase, the design team creates a high-fidelity prototype that closely resembles the final product using design software.
✦ User testing is conducted to ensure that the design solution is effective and meets the needs of the target audience.
✦ Usability testing and A/B testing are common testing methods used during the execution phase.
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<aside> ⬅️ Quick Feedback
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<aside> ➡️ Principles
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