Audience building is not just about creating a passive following waiting to be sold something.

It involves creating an engaged community, building a personal brand as well as a business brand, and solving the audience's problems in a meaningful way.

Building an audience is especially important for indie founders who face more entrepreneurial risk than large enterprises.

<aside> 💡 There are two main goals in audience building: becoming a trusted domain expert in the community and building a product your audience needs.

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Becoming an expert takes time and involves sharing your learnings and insights in a meaningful way that helps others. This generates trust and, over time, becomes a reputation in the community.

Nowadays, building an audience is a popular strategy for launching and growing a business because traditional marketing methods are getting more expensive and organic channels are becoming more competitive.

Below, you can see the increase in the “audience building” search term on Google Trends.

And in this book, I shared How to Build An Audience, Tools to Use, Valuable Resources, Inspirational Stories, People to Follow and my Notes.

Some Quotes from the Experts and Stats Related to Audience Building

Build An Audience First, Build a Startup Second, Build a Dark Mode Third.

Andrew Gazdecki - Founder of Acquire.com

Build an audience first and then sell a product.

That's a playbook I have been a big believer of for years now and executed on a few times now.

At Drift we built an audience before launching the first version of our product.

Later I built an audience on LinkedIn and through podcasting that eventually led to launching the Exit Five community.

Dave Gerhardt - Founder of Exit Five Community

Building an Audience is done as a means of building a distribution channel. Adam Wathan - Founder of Tailwind CSS