Understanding top user tasks can help to identify any potential pain points or areas for improvement in the user experience

eCommerce user tasks

• Searching for and finding a specific product or category of products
• Viewing product details and images
• Adding items to the shopping cart
• Viewing and modifying the contents of the shopping cart
• Applying coupons or discount codes
• Selecting a delivery or pickup option
• Entering billing and shipping information
• Choosing a payment method and entering payment details
• Reviewing and submitting the order
• Tracking the status of an order
• Contacting customer service for assistance or to resolve issues
• Creating and managing a user account
• Saving items to a wish list or favorites list
• Providing feedback or reviews on products
• Sharing products or the website with others through social media or email