Name of the project

Started on:

Last updated on:

Background

Describe what the project is about, what’s its context and background.

• Why is this project being carried out? What is the motivation?
• Is it a part of a wider customer journey? [link it here]

Prior UX experiences

• Who did you work with before? What was the experience like? Anything you particularly liked or disliked?
• What is your biggest frustration UX-wise at the moment, what would you change immediately if you could?
• What is your biggest like at the moment? What do you think is your killer feature/experience?

Business proposition and competition

(This might only be relevant if you are about to work with a new company/client.)

• What is your vision and what is your brand aiming to represent?
• What is your company/project elevator pitch? Value proposition?
• Who are your biggest competitors? What’s good and bad about them? Where do you want to compete?

Objective

Describe what is the ideal future you want to have once this project is finished.

• What is the outcome you’re looking to get out of this?
• How does this fit into your team’s and/or company’s wider goals? (Link them here.)