With the number of 2.8 million subreddits, reddit is offering many options to build an audience.

• You can find related subreddits on reddit and join them. Doing so will make it easy for you to get familiar with the types of post people are mostly talking about on that subreddit. This website is great to find subreddits.
• The critical point is, don’t promote your product from day one and try to increase your karma by getting engaged with other people. In terms of promotion, you can follow subreddits like this and check their promo day. For instance, some subreddits accept product promotions on specific days. Most of them share it under subreddit rules.
• As I said, Reddit is huge and it’s one of the most visited websites. So, it’s possible to miss posts related to your area. However, you can use f5bot to inform yourself when there is a new post. This tool sends new posts to your mailbox.
• Howitzer enables you to find potential leads on Reddit, engage with their posts and comments and reach them through chat.
• Finally, GummySearch is an audience research tool for Reddit and you might give it a chance by using its free feature.
• You can use Promotee to send AI automated DMs on Reddit.

ps: If you want to check the stats of subreddits first and then decide which ones to focus on, this website is for you. This site shows each subreddit’s growth ratio and increase in their subscribers.