How would you describe the problem we are trying to solve?

How do you know this is a problem? What are the different signals that you're getting?

Usage Data? Customer service data? Customer feedback? Qual research? Internal documentation?

How would you describe who we are solving for?

• How do people here think about market segments?
• How does that translate to how you think of customer segments or personas?
• Of those groups, is there a priority?
• How will this work help your team?

Would other potential stakeholders describe it the same way? Other schools of thought?

Why work on this now?

• What triggered you to do this now?
• What the level of sponsorship for the work?
• Level of urgency? Any specific deadlines you're trying to hit?
• Has this been tried before?

How will we know we’re successful?

• What types of deliverables or artifacts do you expect to be most helpful to you and your team?
• What types of feedback would you expect from users if we’re successful?
• What KPIs are you hoping this work improves?
  • Product
  • technical
  • Customer service
  • UX
  • Sales
  • Marketing
• What data might we gather post launch to track success and user behavior?
• To help us understand the boundaries of the project, tell us if there is anything the product or feature is explicitly NOT trying to do?