In terms of market research, you should be aware of two things.

Those are;

• your competitors,
• your high-intent keywords.

In order to understand your competitors, you should know how people can search for your product on Google, which is a high-intent keyword.

For example; if you are building a product related to SaaS landing pages, potential buyers will make this kind of searches on Google:

• saas landing pages,
• saas pages,
• saas screenshots.

And when I search for it like this, I see this page which is full of potential competitors.

In order to get more detail about your competitors - like website traffic - and high-intent keywords’ search volume, you can use solutions like SEMrush, Ahrefs, Similarweb, UberSuggest.

Through SEMrush, I can see the search volume of saas landing pages and its keyword difficulty.