<aside> ℹ️ We come up with ideas that create a win-win situation for both users and businesses. And involve the team at this phase so everyone can contribute with their own expertise. Make sure the ideas are planned and will land on the product eventually. Also, think about how to measure success.
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This stage involves generating a wide range of ideas to solve the problem identified in the Define stage. The team conducts brainstorming sessions and creates prototypes to test and validate design concepts. The prototypes are low-fidelity representations of the product that help to identify and fix design problems before investing more resources in development.
During the ideation phase, designers use various brainstorming techniques to generate as many ideas as possible. These techniques may include sketching, mind mapping, storyboarding, or group brainstorming sessions. The key is to generate as many ideas as possible, no matter how unconventional or seemingly impractical they may seem.
After generating a large number of ideas, designers then begin to narrow down the list based on feasibility, impact, and alignment with the problem statement and user needs. The most promising ideas are then further refined and developed in the next phase of the UX design process.
Overall, the ideation phase is critical in the UX design methodology as it allows designers to explore a wide range of potential solutions and encourages creativity and innovation.
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