- [ ] Homepage items are mainly focused on users' key tasks and are not overcomplex
- [ ] The arrangement shows the user what to do first, straight away
- [ ] The homepage of a large website has a search input box for improved findability
- [ ] All the product categories are listed on the homepage for better clarity and visibility
- [ ] On every page the company's logo can be found in the same place (usually top left side) and when clicked it always leads to the homepage
- [ ] The central message is emphasized on the homepage. It is clear and coherent for the users
- [ ] The homepage <title> is descriptive and consize which makes it more visible in search results and bookmarks
- [ ] The homepage is nicely designed and made with high quality ensuring a positive first impression
- [ ] The Hero section engages the user and encourages them to further explore the site
- [ ] The homepage design is distinct and cannot be mistaken for other pages on the site